EVALUATION

Media-Fathima begum

What have you learnt from your audience feedback?

 As a group we had great feedback from our class. However we also did have small criticism as usual which is normal and also an inspiring thing as it is important to know what your audience think of your work. We learnt that we had to slow it down as it was rather fast for some people however most people argued that was the most significant reason for our video working so well. We also learnt that we used great performance skills however we should have created a storyline of some sort to make it more sensual and maybe appealing. From audience feedback we also learnt that we could of used more colours or people in the video however we dint not take this feedback into consideration as majority of the class mentioned on the whole it looked very good as it is and changing it in any form may break down our theme and main idea of the video.

How effective is the combination of your main product?

The combination of our chosen music and video is very effective as both the music and the performance of the video works well including every beat of the music and every scenario and shot change in our video. It all gelled together and ass a whole it looked professional due to the editing and video filters we chose. It was also effective has we had a lot of performance in our video we also chose a shooting place which was very simple yet effective to work with. This was the dark room. The dark room helped make our video effective as it helped bring in the dark atmosphere and it also helped lighting stand out creating a very sexy vibe which ‘Rihanna’ pulls of in all her videos. We did not want to shoot in a place were it was obvious that we were filming in college as that would break down the imagination of the audience from a studio professional work to college work. We therefore chose the back of our college gym. This helped bring in the combination of the main idea of our product which was a dance pop music video inspired by Rihanna.

How did you use your techno skills?

We used our technological skills in a way most professionals do. This included a high amount of research into the music industry and mainly our music artists ‘Rihanna’ we had to  make sure our work did not look like student work as this would make our video look very cheap and look like we have not put enough effort into we therefore made sure we used filters on our video that were completely tones down in colours contrasting with the hue in the editing and colour balance helped us achieve the overall mellow dark majestic club theme atmosphere which in many cases of videos our artist does have in her videos.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Conventions of real music videos include the use of close up shots of the artist's face.
Other forms are the use of filters when editing the video footage; these filters helped the overall video look more professional.